VP Marketing Salary in San Francisco

💰 $198K–$260K salary range

Median: $225K  ·  Based on 127 public job postings  ·  Updated June 13, 2026

This VP Marketing salary benchmark for San Francisco is built from public job postings at high-growth and AI-native companies — no private placement data. Figures reflect base salary and are refreshed as new postings are collected.

📊 Salary breakdown

VP Marketing pay in San Francisco vs. national

• San Francisco: $225K median
• National: $202K median

San Francisco VP Marketing pay runs 11% above the national median.

Marketing salaries in San Francisco by seniority

• Marketing Coordinator: $110K
• Marketing Manager: $170K
• Growth / Marketing Manager: $170K
• Senior Growth Manager: $175K
• Marketing Lead: $193K
• Head of Growth: $193K
• Founding Engineer: $200K
• VP Marketing: $225K

What does a VP Marketing in San Francisco do?

VP Marketings are marketers who drive demand, brand, and growth. This benchmark reflects Director-level base compensation for San Francisco-based roles at high-growth and AI-native companies.

Common questions

What is the average VP Marketing salary in San Francisco?
The median pay is $225K, with a typical range of $198K–$260K, based on 127 public San Francisco job postings collected in 2025–2026.

How does San Francisco compare to the national VP Marketing salary?
The national median is $202K; San Francisco is shown above.

Where does this data come from?
Public job postings on company career pages — no private placement or client data. Minimum 15 San Francisco postings.

Methodology

Posted-range midpoints (USD) aggregated from 127 public job postings located in San Francisco (2025–2026). Range = 25th–75th percentile; median = 50th percentile. Equity is excluded. At least 15 San Francisco postings required to publish. Last refreshed June 13, 2026.

Hiring VP Marketings in San Francisco? Talk to Recruiting from Scratch →