As your business grows, so too should your marketing department. But what exactly is a Growth Marketing Manager? And how can they help take your business to the next level?
A Growth Marketing Manager is responsible for developing and executing strategies that will help grow your business and increase sales. This could involve anything from increasing brand awareness to driving traffic to your website or generating leads.
To find a successful Growth Marketing Manager, you will need to hire a candidate with a strong understanding of digital marketing tools and tactics. In this post, we'll cover what Growth Marketing is, what the difference is between a Growth Marketer and Growth Manager, and how to hire a Growth Marketing Manager.
What does a Growth Marketing Manager do exactly?
A Growth Marketing Manager is someone who oversees all aspects of marketing and ensures that the company is meeting its growth goals. They are responsible for developing and implementing marketing plans, managing budgets, and analyzing data to determine what is working and what isn’t.
A Growth Marketing Manager can be extremely beneficial to a company as they can help increase sales, grow the customer base, and improve brand awareness. They also have a deep understanding of how to use data to make informed decisions about where to allocate resources.
What's the difference between a Growth Manager, a Growth Marketing Manager, and a Marketing Manager?
The role of Growth Marketing Manager is a relatively new one, so it's worth understanding the differences between this role and other marketing or growth roles before making a hiring decision.
A Growth Manager typically has a broader focus that encompasses all aspects of a business's growth, including product development, user acquisition and retention, customer engagement, and revenue growth. They work closely with various teams within a company, including marketing, sales, and product, to identify growth opportunities and develop and implement strategies to achieve growth objectives.
On the other hand, a Growth Marketing Manager is a marketer who focuses on using marketing tactics to drive user acquisition and revenue growth. They typically have a strong background in digital marketing and specialize in using data-driven marketing strategies, such as SEO, PPC, email marketing, social media marketing, and content marketing, to drive growth.
However, if you are looking for a more traditional marketing approach that includes branding, advertising, and public relations, a Marketing Manager may be the better choice. Marketing Managers tend to have a broader focus, and they may be more experienced in offline marketing channels and branding efforts. A Marketing Manager also likely responsible for creating and managing marketing campaigns that align with the company's overall business objectives, which may or may not be directly related to growth.
While all roles share similarities, a Growth Manager takes a broader view of the business, a Growth Marketing Manager focuses specifically on using marketing tactics to drive growth, and a Marketing Manager brings a broader skillset that encompasses advertising, communications, content and digital media.
Responsibilities of a Growth Marketing Manager
Growth Marketing Managers typically have a background in marketing, and are well-versed in various digital marketing channels. They use their skills and knowledge to develop and execute growth strategies that are tailored to their company’s needs. In order to be successful, they need to be able to think creatively, work effectively under pressure, and have a data-driven approach.
Growth Marketing Managers are typically responsible for:
1. Developing and executing a comprehensive growth marketing strategy to help their business achieve its desired level of growth.
2. Identifying and targeting new customer segments.
3. Developing and implementing acquisition and retention campaigns.
4. Continuously testing and optimizing all marketing initiatives to maximize results.
In addition to executing on the growth marketing strategy, it is also the responsibility of a Growth Marketing Manager to manage and mentor a team of growth marketers, set KPIs and objectives, track progress, and report results to senior management. As the growth marketing manager, you are ultimately responsible for driving sustainable growth for your business.
How to Hire a Growth Marketing Manager
There are a few things you should keep in mind when hiring a Growth Marketing Manager:
1. Make sure they have experience working with businesses like yours, whether you're looking for someone with B2B, B2B, or B2B2C experience. You want someone who understands your industry and can help you craft targeted marketing campaigns.
2. Look for someone who is data-driven and results-oriented. A good growth marketing manager will be able to show you how their strategies have helped other businesses grow.
3. Find someone who is creative and outside-the-box thinker. You want someone who can think of new and innovative ways to market your business.
4. Make sure they are a good fit for your company culture. You'll be working closely with this person, so it's important that you get along well and share similar values.
If you're looking to hire a Growth Marketing Manager, keep these things in mind and you'll be sure to find the right fit for your business!
Interested in hiring a Growth Manager? Our team can help! Get in touch with us here.