Hiring
3
min read

Writing an Effective Job Description

February 13, 2024

Why is an effective job description important?

An effective job description acts as a critical sales document for your company, not merely a list of tasks. The best postings engage candidates by articulating not only the specific role but also the company's vision and the culture of the team they would join. Based on 0+ technical hires we've made since 2019, a well-crafted job description is fundamental to attracting and securing top engineering and AI/ML talent. We've placed engineers at 549+ startups, consistently observing that clarity and strategic framing in job descriptions directly impact the quality and fit of applicants, contributing to an efficient hiring process.

How to write specific job descriptions

Be as specific as possible about the role's responsibilities and impact. Detail any exciting new projects your engineering hire will lead. If your company is expanding into a new product line or developing a novel solution, communicate these details clearly. Candidates are often motivated by the opportunity to solve specific problems or contribute to tangible outcomes. For instance, describe the architectural challenges they will address or the direct user impact of their work. This level of detail helps candidates visualize their contribution and reduces applications from misaligned profiles. In our data from 300+ placements, job descriptions that clearly outline project scope and team vision attract candidates who are a better fit, contributing to our average time to fill of 29 days.

If the role's responsibilities are expected to evolve, state the current primary focus and acknowledge the dynamic nature of early-stage startup environments. This transparency manages expectations while still highlighting immediate opportunities for impact. The goal is to inform and excite, ensuring candidates understand the core mission they will undertake.

Should job requirements be separate from preferences?

Clearly separate essential requirements from desirable preferences. This distinction is crucial for attracting a broader and more diverse pool of qualified candidates. Overly long lists of strict requirements can deter excellent candidates who might possess 80-90% of the skills but not all. Conversely, clearly delineating 'must-haves' from 'nice-to-haves' encourages a wider range of applications.

For example, if experience in a specific industry like semiconductors is preferred but not mandatory as long as candidates possess general industrial company experience, state this explicitly. Similarly, if managing a team of 1-2 people is sufficient for the current team size, but experience with a team of 5 is ideal for future growth, make that clear. This approach helps maintain a broad candidate pool, which is important when aiming for efficient placements. The average time to fill for technical roles, such as the 29 days we observe, benefits significantly from well-structured requirements.

How to describe role fit within an organization

Provide details that contextualize the role within the organizational structure. Candidates need to understand who the role reports to, which department it belongs to, and how it interacts with other teams. Job titles can vary significantly across companies, so clarifying the reporting lines and cross-functional dependencies helps candidates determine if the role aligns with their career trajectory and preferred working environment.

Understanding the role's placement helps candidates assess potential for growth, collaboration opportunities, and overall influence within the company. This clarity supports candidates in making informed decisions about applying, leading to better-aligned hires. Effective communication of organizational fit reduces misinterpretations and contributes to long-term employee satisfaction.

How to inject enthusiasm into a job description

Generate interest and excitement about joining your company. Share recent achievements, such as a new valuation or strong Glassdoor reviews. Mention key investors or notable team members. A positive attitude and a sense of pride in the team you are building can be contagious. Highlight aspects of your company culture, mission, or recent successes that might attract top talent.

For example, if your company just closed a significant funding round, mention the new valuation and the opportunities it creates. If your team has received awards or positive media attention, include a brief reference. Candidates we've placed, earning an average salary of ~$252K for engineering roles, often cite company vision and cultural alignment as key motivators, which effective job descriptions convey through enthusiasm and transparent communication about growth and impact.

Sample Job Description Template for Technical Roles

Our company, [insert company name], is looking for a Senior Software Engineer to build the next generation of [insert project/product the hire would be working on]. Join us as we transform the [industry name] by building exciting new products or features, one at a time. We’re on a mission to help our customers solve [insert problem].

As a Senior Software Engineer, you’ll be responsible for building and scaling features of our new product, and you will own the creation, design, testing and launch of new features on our product roadmap. You’ll also be responsible for the next generation of our engineering systems, working with other Engineering teams to evaluate and implement the best tools and change processes. As a Senior Engineer, you’ll have the opportunity to mentor and advise others on your team. The goal for this role is to move into a management position leading your own team.

To succeed in this role, you’ll need to be a problem-solver with a unique blend of analytical and communication strengths. You’re inquisitive, willing to work through complex challenges, and keen on problem-solving.

The team is made up of top talent from companies like [insert names of previous companies here] and backed by leading investors like [insert names of investors here].

About this role:

At [company name], you’ll be responsible for developing our backend services and frontend applications. You’ll be responsible for collaborating with a variety of teams - from product management to design to customer success - in bringing product features to life that serve our customers and improve their experience.

What you’ll need:

  • 3-5 years of experience as a fullstack or backend engineer, preferably at a SaaS/enterprise software company

  • Experience with Java, C++, AWS

  • Passion for learning and finding solutions to new challenges
  • What’s nice to have:

  • Experience in the [name of your industry]

  • Ability to travel periodically for meetings or company offsites

  • Bonus points if you have a GitHub account showcasing past work
  • What we offer:

  • Competitive salary and bonus

  • Health, dental, vision and life insurance

  • Generous parental leave

  • 401K matching

  • Work from home stipend

  • Flexible time off policy
  • To apply:

    [Details here]

    Why Recruiting from Scratch Knows This

    Recruiting from Scratch has extensive experience in technical talent acquisition, providing us with direct, data-driven insights into effective hiring practices. Since our founding in New York City in 2019, we have specialized in Engineering and AI/ML roles at seed through Series C startups. Based on 0+ technical hires we've made since 2019, and having placed engineers at 549+ startups, we observe firsthand what attracts and retains top talent. Our average time to fill for these critical roles is 29 days, demonstrating the efficiency and quality of our processes. This success is underpinned by consistently achieving a 90+ NPS, reflecting high client satisfaction. Our data from these 300+ placements, covering average salaries of ~$252K for placed engineers, provides a practical foundation for the advice offered on crafting impactful job descriptions.

    FAQ

    How long does it take to hire a staff engineer?

    Based on 0+ technical hires we've made since 2019, the average time to fill for technical roles, including Staff Engineers, is 29 days from the initial req open to an offer being accepted. This timeframe can vary based on market conditions and the role's specificity.

    What is the average salary for a software engineer at a startup?

    In our data from 300+ placements, the average salary for placed engineers at seed through Series C startups is approximately ~$252K. This figure reflects compensation for Engineering and AI/ML roles.

    What does a contingency recruiting firm charge?

    Contingency recruiting firms typically charge a percentage of the placed candidate's first-year base salary. Recruiting from Scratch's contingency fee is 25-30% of the first year base salary for successful placements.

    What is a good NPS for a recruiting firm?

    A good Net Promoter Score (NPS) for a recruiting firm indicates high client satisfaction and loyalty. Recruiting from Scratch maintains a 90+ NPS, reflecting our clients' positive experience with our technical placement services.

    What types of startups does Recruiting from Scratch work with?

    Recruiting from Scratch specializes in Engineering and AI/ML roles for seed through Series C startups. We have placed engineers at 549+ active startup clients since our founding in 2019.

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