Growth / Marketing Manager

💰 $90K–$177K salary range

Median: $123K  ·  Based on 949 public job postings  ·  Updated October 17, 2026

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Driving user acquisition, activation, and retention, this role leverages data insights and AI-driven tools to scale growth for AI-native products. Based on 207 job postings, salaries range from $105K to $221K, with a median of $175K. Professionals commanding top compensation demonstrate expertise in SQL for advanced data analysis, sophisticated A/B testing frameworks, and prompt engineering for leveraging generative AI in campaigns. Success hinges on a deep understanding of customer journeys within an AI product context and the ability to iterate rapidly based on measurable outcomes. This strategic role is pivotal in translating cutting-edge AI product capabilities into market success and sustained user adoption.

📊 Salary breakdown

Growth / Marketing Manager salary by location

• All locations: $123K median ($90K–$177K typical range)
• New York: $140K median, $101K–$185K range (+14% vs. national)
• San Francisco: $168K median, $136K–$194K range (+36% vs. national)
• Los Angeles: $102K median, $82K–$177K range (-17% vs. national)
• Denver: $95K median, $80K–$109K range (-23% vs. national)
• Dallas: $80K median, $75K–$99K range (-35% vs. national)
• Boston: $156K median, $135K–$166K range (+27% vs. national)
• Atlanta: $105K median, $85K–$105K range (-15% vs. national)

Highest paying companies

San Francisco

• OpenAI: $237K median
• Figma: $205K median
• Fal: $200K median
• Exa: $180K median
• Conversion: $175K median
• Airwallex: $175K median

New York

• Sirius XM: $247K median
• Kalshi: $200K median
• Sent: $188K median
• DualEntry: $185K median
• AppLovin: $177K median
• Distributed Spectrum: $175K median

Based on companies with 3+ active postings. Median of publicly advertised salary range.

What's typically included

• Health insurance: 73% of postings
• Equity (RSU/options): 59% of postings
• Flexible PTO: 53% of postings
• Parental leave: 27% of postings
• Learning/education budget: 13% of postings
• Visa sponsorship: 7% of postings

Typical experience required: 4–5 years.

Marketing salaries by seniority

• Marketing Coordinator: $95K
• Growth / Marketing Manager: $123K
• Marketing Manager: $130K
• Senior Growth Manager: $155K
• Marketing Lead: $180K
• Head of Growth: $195K
• Growth Engineer: $196K
• VP Marketing: $200K

What does a Growth / Marketing Manager do?

Growth / Marketing Managers are marketers who drive demand, brand, and growth. This benchmark reflects Mid-level base compensation at high-growth and AI-native companies.

Government wage data

For corroboration, U.S. Department of Labor certified wage filings (FY2026) show a median of $156K for Growth / Marketing Manager roles, ranging $122K–$178K, across 186 filings. This is reported separately from — never blended with — the job-posting median above.

Common questions

What is the average Growth / Marketing Manager salary at an AI startup?
The median pay is $123K, with a typical range of $90K–$177K, based on 949 public job postings collected in 2025–2026.

What is the Growth / Marketing Manager salary in New York?
New York Growth / Marketing Managers at AI-native startups earn a median of $140K, with a typical range of $101K–$185K (25th–75th percentile). That's 14% above the $123K US national median. 16% below San Francisco's $168K. Based on 177 qualifying postings, 2025–2026.

What is the Growth / Marketing Manager salary in San Francisco?
San Francisco Growth / Marketing Managers at AI-native startups earn a median of $168K, with a typical range of $136K–$194K (25th–75th percentile). That's 36% above the $123K US national median. Based on 126 qualifying postings, 2025–2026.

Where does this salary data come from?
It is aggregated from public job postings on company career pages — no private placement or client data. We require a minimum of 15 postings per role.

Methodology

Figures are the midpoint of each posting's advertised USD salary range, aggregated from 949 public job postings (2025–2026). The range shown is the 25th–75th percentile; the median is the 50th percentile. Equity is separate and not included; where a posting's range reflects on-target earnings (OTE) for commission roles, that is included in the midpoint. Roles require at least 15 postings to be published. Last refreshed October 17, 2026.

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