VP Marketing

💰 $170K–$233K salary range

Median: $200K  ·  Based on 658 public job postings  ·  Updated July 1, 2026

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This leadership position crafts and executes marketing strategies, translating complex AI technologies into compelling value propositions for target markets at rapidly scaling high-growth companies. Based on 131 job postings, the salary range for this role is $185,000 to $276,000, with a median of $225,000. These professionals drive customer acquisition and brand awareness by leveraging data and technological insights unique to the AI landscape. Exceptional candidates commanding top pay demonstrate deep proficiency in AI model understanding, advanced data-driven campaign optimization, and sophisticated product-led growth strategies specifically tailored for AI platforms. Success in this role requires a blend of strategic vision and hands-on technical acumen to effectively position cutting-edge AI solutions.

📊 Salary breakdown

VP Marketing salary by location

• All locations: $200K median ($170K–$233K typical range)
• New York: $206K median, $170K–$238K range (+3% vs. national)
• San Francisco: $225K median, $195K–$261K range (+13% vs. national)
• Remote: $203K median, $175K–$225K range (+1% vs. national)
• Los Angeles: $177K median, $170K–$214K range (-12% vs. national)
• Boston: $190K median, $175K–$201K range (-5% vs. national)
• Chicago: $159K median, $139K–$193K range (-21% vs. national)
• Seattle: $181K median, $170K–$216K range (-10% vs. national)
• Denver: $205K median, $170K–$231K range (+3% vs. national)

Highest paying companies

San Francisco

• BridgeBio: $230K median
• Prime Intellect: $225K median
• Airwallex: $223K median

New York

• Genius Sports: $280K median
• Duolingo: $245K median
• Yuzu Health: $210K median
• FanDuel: $165K median
• AVALERE HEALTH: $158K median
• E.L.F. Beauty: $145K median

Based on companies with 3+ active postings. Median of publicly advertised salary range.

What's typically included

• Health insurance: 71% of postings
• Equity (RSU/options): 67% of postings
• Flexible PTO: 53% of postings
• Parental leave: 21% of postings
• Learning/education budget: 13% of postings
• Visa sponsorship: 2% of postings

Typical experience required: 8–10 years.

Marketing salaries by seniority

• Marketing Coordinator: $95K
• Marketing Manager: $128K
• Growth / Marketing Manager: $136K
• Senior Growth Manager: $155K
• Marketing Lead: $175K
• Head of Growth: $192K
• Growth Engineer: $193K
• VP Marketing: $200K

What does a VP Marketing do?

VP Marketings are marketers who drive demand, brand, and growth. This benchmark reflects Director-level base compensation at high-growth and AI-native companies.

Common questions

What is the average VP Marketing salary at an AI startup?
The median pay is $200K, with a typical range of $170K–$233K, based on 658 public job postings collected in 2025–2026.

How does VP Marketing pay compare in San Francisco vs. remote?
San Francisco roles pay a median of $225K, while fully-remote roles pay $203K.

What is the VP Marketing salary in New York?
New York VP Marketings at AI-native startups earn a median of $206K, with a typical range of $170K–$238K (25th–75th percentile). That's 3% above the $200K US national median. 8% below San Francisco's $225K. Based on 156 qualifying postings, 2025–2026.

What is the VP Marketing salary in San Francisco?
San Francisco VP Marketings at AI-native startups earn a median of $225K, with a typical range of $195K–$261K (25th–75th percentile). That's 13% above the $200K US national median. Based on 68 qualifying postings, 2025–2026.

Where does this salary data come from?
It is aggregated from public job postings on company career pages — no private placement or client data. We require a minimum of 15 postings per role.

Methodology

Figures are the midpoint of each posting's advertised USD salary range, aggregated from 658 public job postings (2025–2026). The range shown is the 25th–75th percentile; the median is the 50th percentile. Equity is separate and not included; where a posting's range reflects on-target earnings (OTE) for commission roles, that is included in the midpoint. Roles require at least 15 postings to be published. Last refreshed July 1, 2026.

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