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Substack Salary

Substack Salary

Substack pays a median of $210K ($183K–$240K) across 11 public job postings (2025–2026).

💰 $183K–$240K salary range

Median: $210K  ·  Based on 11 public Substack job postings  ·  Updated August 1, 2026


This Substack salary benchmark is built from public job postings — no private placement data. Figures reflect the posted-range midpoint (equity is separate) and are refreshed as new postings are collected.

📊 Salary breakdown

Substack · pay benchmark · updated August 1, 2026
$210K
inc. eng · sales · ops
All-role median
$183K–$240K
Typical range
$310K view JD
Highest base · Head of Creator Marketing
11
Open roles
~6 yrs
Typical exp.
+5
10 last 90d
New last 30d
ⓘ Base salary only — 27% of roles mention equity
Pay by location
San Francisco $220K (8)New York $175K (3)

Highest-paying open roles at Substack

Substack salary by location

  • San Francisco: $220K median · $310K top base — Head of Creator Marketing (view JD) (8 roles)
  • New York: $175K median · $250K top base — Sales Manager, Brand Partnerships (view JD) (3 roles)

Remote work at Substack

0% of Substack's disclosed-pay roles are remote-friendly.

What Substack looks for

Most-required skills across these postings: SQL (3) · Python (2) · Financial Reporting (1) · Budgeting (1) · Forecasting (1) · Product Roadmap (1) · Go-To-Market (1) · JavaScript (1) · Social Media (1).

About Substack

Substack is Series C stage · 101–250 employees · founded 2020 · HQ San Francisco, California. This context shapes pay: later-stage, well-funded companies tend to anchor base salary higher.

Experience & background at Substack

Roles typically ask for around 6 years of experience (up to 10+ for the most senior). Most postings don't state a degree requirement; of the 2 that do, Master's is most common.

Posted pay vs. total compensation

The figures on this page are the midpoint of each posting's advertised salary range (which, for commission roles, includes on-target earnings). Equity is a separate — and often large — component of total compensation, especially at high-growth and AI-native companies; 27% of these postings reference equity. Equity is not included in the medians above.

Substack hiring activity

Substack has 11 open roles right now, and this benchmark draws on 11 public job postings with disclosed pay. 5 of these roles were first seen in the last 30 days (10 in the last 90).

💼 Similar companies hiring

Compare Substack's pay with companies in the same space:

CompanyMedian payvs SubstackStage
Nexstar Media Group, Inc.$95K↓ -55%Public
NBCUniversal$120K↓ -43%Series A
Mr. Beast$181K↓ -14%Series B
Reddit$229K↑ +9%Public
Roku$233K↑ +11%Public
Klaviyo$165K↓ -21%Public

💸 Companies that pay more than Substack

Tubi · Epic Games · Triumph Arcade · Solutuslegal · Goteleport

🏙 Top-paying tech companies in San Francisco

Gigs · Tatari · Cssmerge · Twitch · Automattic

📚 Salary guides & rankings

Top-Paying Tech Companies for Engineers (2026) · Highest-Paying Cities for Software Engineers · Highest-Paying Engineering Roles

Browse all company salary pages →

Explore more salary data

All Marketing salaries →  ·  Creator Marketing salary progression →  ·  Browse all tech salaries →

Common questions

What does Substack pay?
The median pay is $210K, with a typical range of $183K–$240K, based on 11 public job postings (2025–2026). Base only — equity is separate.

What is the highest-paying job at Substack?
One of the highest-paying open roles is Head of Creator Marketing, at $250K–$310K base.

Where does this data come from?
Public job postings on company career pages and public job boards — no private placement or client data.

Methodology

Posted-range midpoints (USD) aggregated from 11 public Substack job postings (2025–2026). Range = 25th–75th percentile; median = 50th percentile. Roles, departments, skills, and experience are parsed from the postings. Base salary only — equity excluded. Last refreshed August 1, 2026.

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